Case Studies
Real Results, Real Impact: See How We’ve Helped Clinics Like Yours Thrive
Maximizing Lead Generation in the Mental Health Sector
The Challenge
A mental health services provider approached us with a clear need: to boost the volume and quality of leads while reducing their cost per lead (CPL). Despite offering exceptional services, their existing marketing efforts weren’t producing the desired results. The high CPL was limiting their ability to reach individuals seeking mental health support. They needed a more effective, affordable lead generation strategy to scale their client base.
Our Strategy
To meet this challenge head-on, we designed a tailored strategy using our proven approach, focusing on precision targeting and creative optimization. We crafted multiple ad sets, each with tailored copy and visuals designed to resonate with different audience segments actively seeking mental health support. By leveraging Facebook and Instagram’s advanced targeting features, we honed in on individuals who had already shown interest in mental health resources and services.
We implemented A/B testing for various ad variations, fine-tuning creatives and copy to identify what performed best. This allowed us to optimize the highest-converting ads and allocate the budget efficiently, maximizing results without increasing costs.
The Results
Our strategic approach resulted in 367 high-quality leads generated at a remarkably low CPL of $21.41, with a total ad spend of $7,857.47. By focusing on the most relevant audience segments, we kept acquisition costs low while ensuring sustained engagement. The campaign delivered a consistent flow of qualified leads, enabling our client to grow their reach within the mental health sector. This success underscores the power of a data-driven, optimized lead generation strategy that scales effectively without sacrificing cost efficiency.
Driving Quality Leads for a Mental Health Service Provider
The Challenge
A mental health services provider came to us facing a challenge: they were struggling to generate a consistent flow of high-quality leads. Although their services were in demand, their existing ad strategy wasn’t delivering the lead volume required to fuel growth, and their cost per lead (CPL) was higher than acceptable. The objective was clear: generate leads at a manageable cost while targeting the right audience with engaging, effective content.
Our Strategy
To overcome this, we implemented a tailored lead generation strategy that focused on audience segmentation and ad optimization. We began by identifying key audience segments who were actively interested in mental health services and designed custom ad sets to speak directly to their needs. Our ad copy was crafted to resonate with these audiences, and we created visually appealing creatives that showcased the client’s services in a compelling way.
We fine-tuned audience targeting and conducted A/B tests on ad creatives to identify the most effective combinations. This allowed us to allocate the budget more efficiently toward the best-performing ads, ensuring maximum reach and engagement.
The Results
In just 45 days, our strategy generated 333 high-quality leads at a cost-effective CPL of $30.26. By using a dual-ad-set approach, we were able to refine both targeting and messaging, reaching diverse yet highly relevant audiences. The combination of strategic ad optimization and continuous performance monitoring led to a significant increase in lead volume while keeping acquisition costs in check. This provided the client with a scalable and reliable lead pipeline, setting them up for sustained growth in the competitive mental health services market.
Supercharging Outreach for One of Our Partners
The Challenge
A client in the therapy and counseling space came to us struggling to generate qualified leads. Despite having strong engagement on social media, their previous campaigns were falling short on conversions, leading to a high cost-per-lead (CPL). Their primary goal was to attract individuals seeking affordable and accessible online therapy services. They needed a strategy to boost lead volume within a month while lowering CPL.
Our Strategy
We launched a focused 30-day campaign with two distinct ad sets: one targeting individuals actively searching for mental health services, and another aimed at those interested in mental health awareness and wellness content. To address specific pain points like accessibility and affordability, our team created tailored ad creatives and messaging that resonated deeply with the target audience.
To optimize performance, we tested multiple combinations of visuals, copy, and calls-to-action (CTA) across both ad sets. Each week, we refined the audiences and placements based on engagement metrics, ensuring continuous improvement throughout the campaign.
The Results
Over the course of 30 days, the campaign generated 189 leads at a CPL of $22.08, surpassing the client's expectations and significantly reducing their CPL. We successfully attracted qualified leads actively seeking mental health services, enabling the client to convert a significant portion of them into consultations and follow-up appointments. The client was extremely satisfied with the campaign’s results and its positive impact on their outreach efforts.
Meeting Urgent Demand for Mental Health Services During the Pandemic
The Challange
Amid the COVID-19 pandemic, the demand for mental health services surged as individuals faced increased stress and isolation. Our client, a mental health services provider, needed to quickly reach potential clients during this urgent time. However, they were facing high costs and limited lead volume due to intense competition. Their challenge was clear: attract quality leads swiftly within a tight timeframe.
Our Strategy
In response to the unique challenges posed by the pandemic, we designed a tailored lead generation strategy focused on the mental health niche. We used compassionate messaging and relatable visuals to connect with individuals feeling overwhelmed by the crisis. Leveraging Facebook's precise audience targeting, we zeroed in on individuals most likely to benefit from mental health services.
To maximize performance, we implemented A/B testing on various ad sets and dynamically adjusted our approach mid-campaign based on the best-performing ad variations, ensuring we responded to the evolving needs of the audience.
The Results
Within a focused 15-day campaign, we successfully generated 57 leads at a cost per lead (CPL) of $42.81. Despite the high competition and the urgency of the pandemic, our strategy effectively connected the client with high-quality leads, helping them meet the growing demand for mental health services. This rapid and adaptive approach underscored the power of strategic, empathetic marketing in delivering critical support during challenging times.
How Our Targeted Facebook Ad Strategy Delivered 12 Daily Leads and a $22 CPL for an HVAC Solutions Provider in Just One Week
The Problem
Another HVAC solutions provider struggled to attract clients despite an associate's recommendation to use Facebook ads for lead generation. Specializing in HVAC services for larger spaces, the company aimed to target small to medium-sized businesses rather than residential clients. However, they were uncertain about how to effectively reach their ideal audience.
How We Fix It
Leveraging our extensive experience in B2B lead generation through Facebook ads, we devised a targeted campaign. We created multiple ad sets designed specifically for medium-sized business owners who would be interested in HVAC services.
The Results
Our strategically curated campaign delivered impressive results. Within a week of launching, the client saw a substantial increase in lead generation, leading to highly successful follow-up sales calls. Key achievements included:
12 Leads in One Day: Reached this milestone just one week into the campaign.
Cost Per Lead: Achieved a cost per lead of just $22.02.
Our approach effectively turned around the client’s lead generation efforts, demonstrating the power of targeted Facebook ads for specialized HVAC services.
Powering Up Lead Generation: How Our Targeted Facebook Ad Campaign Delivered 58 High-Quality Leads and a $99 CPM for a Solar Energy Company in Just 7 Days
The Problem
A solar energy company came to us facing a pressing challenge in enhancing lead generation within a highly competitive market. Despite offering advanced and eco-friendly solar solutions, the company struggled to capture and convert interest into actionable leads. The need for an effective lead acquisition strategy prompted them to seek a robust solution to address the complexities of the solar energy sector.
How We Fic it
Our team developed a targeted Facebook ad campaign specifically designed for the solar energy market. By leveraging strategic audience segmentation and creating compelling ad creatives, we aimed to maximize both reach and engagement. The campaign was structured to deliver impactful results within a 7-day timeframe, aligning with the client's urgent need for immediate results.
The Results
In just 7 days, the campaign delivered exceptional results:
Total Spend Efficiency: Achieved a total spend of $341.12.
Lead Generation: Secured 58 high-quality leads.
Audience Reach: Engaged a broad audience of 2,007 individuals.
Competitive CPM: Attained a competitive Cost Per Thousand Impressions (CPM) of $99.07.
These results not only highlighted the effectiveness of our targeted Facebook ad strategy but also positioned the client for ongoing success in the competitive solar energy market.
Ready to Join the Success Stories and Make an Impact Beyond Your Clinic?
From increased patient acquisition to long-term growth, these success stories show how we’re not just helping clinics grow - we’re making a real difference in the mental health community. Now, it’s your turn to experience the impact.
We help mental health clinics accelerate client acquisition and engagement through our CareFlow Client Formula, providing fast and efficient new patient growth - without the stress of underperforming campaigns.
Social Links
